Disaster Recovery – can you afford not to?
Disaster Recovery

Disaster Recovery – can you afford not to?

Disaster Recovery is a bit of a conundrum for businesses at present. It is unequivocally integral in ensuring that should a whole multitude of events occur, business critical data and applications can be restored and that a “business as usual” state can often be achieved within a matter of hours. So why, in that case, does it often take a low priority? One argument is that it can often be tricky locating the necessary funding to deploy an effective DR plan. Another is that there can simply be a reluctance to invest in something that offers very little in the form of ROI.

The problem, however, is that Disaster Recovery is something that a majority of businesses simply can’t afford not to invest in. It has been discovered that only 10% of all businesses who have no DR plan survive a major breach or failure, and that 60% of small businesses whose data has been compromised close within six months. And with costs rising into the millions in some cases when there has been no clearly defined DR strategy and investment in place, surely it’s a simple decision to safeguard both your data, and more importantly the long-term stability of your business.

Below, we take a look at the 5 key threats that make Disaster Recovery a no-brainer for any business.


Probably the most likely candidate and well documented threat on this entire list, cyberattacks are continuing to grow at an alarming rate. Even as this is being written (26/06/19), there have been two high profile attacks in recent days – one that has led to an entire town paying £450k to get control of their computers back, and another where a Scandinavian business has spent £45m to restore their business after hackers took 22,000 of their computers offline across 170 global sites.

Cyberattacks are designed primarily to cause disruption by corrupting or destroying business critical files and applications, others are simply a way to extort money from businesses or the public (ransomware).

Human Error

People can and unfortunately will make mistakes from time to time. Whether it’s overwriting a save incorrectly in an important document, or opening an email from an unsafe source, these things can happen and when they do, they can cause anything from minor to critical issues for a business. The bottom line here is that it is near impossible to fully safeguard against this, and it will remain this way whilst human beings are still actively working.

Hardware Failure

Hardware related faults, power outages and network issues. In 2017, 80% of all unplanned downtime across the globe was attributed to these fairly rudimentary failures that are so often taken for granted in a business.

Whilst the vast majority of organisations will keep on top of hardware maintenance and updates, the potential failures that could occur are issues that are more or less out of your control, and are unfortunately liable to strike at any moment.

Natural Disasters

One that is seldom considered but has the potential to be one of the most costly and dangerous threats to IT infrastructure, natural disasters have been known to cause millions of pounds worth of damage and it’s their unpredictability that catches most businesses out.

In the UK, we are generally quite well sheltered from some of the most devastating natural disasters but recently we have been engaged with a business who are located in an area that is particularly prone to extreme and frequent flooding. Abandoning your offices is not exactly a viable option here, so ensuring that you have a Disaster Recovery plan that takes this into consideration is absolutely vital to recovering from the damage caused by flooding, as well as common examples further afield like earthquakes, volcanic eruptions and tornadoes.


Sharing many similarities with natural disasters, both your location and the unpredictable nature of terrorist attacks can influence the likeliness of sustaining damage and harm your ability to safely store data yourself.

Whilst in some cases it can be a business itself that is the target of a terrorist attack, the majority need to consider the power disruptions and infrastructure damage associated with these types of events, and how to best safeguard themselves against it.

An effective Disaster Recovery strategy protects not only the welfare of your data and business applications, but also contributes greatly to maintaining a good reputation with customers, ensures productivity levels remain high and ultimately protects your businesses brand. Should you be exposed to any of the threats listed here, the assurance of protecting your data and being able to create a variety of restore points that can be as time-specific as you need them to be and will allow you the flexibility to access the exact point in time you would like to recover… that is worth its weight in gold. With that in mind, can you really afford to take a chance and not safeguard against the damage that could be done to your businesses operation and reputation to save a little bit of money?

You can read more on our Disaster Recovery to Azure service here, and we’ve highlighted the key features for you below. Alternatively, get in touch with us to arrange a demo and see how switching your DR to Azure can save you time and money. UK Backup DRaaS to Azure Key Features;

  • Install in minutes with no downtime to protect Azure, VMware vSphere, and Microsoft Hyper-V VMs
  • Only pay for what you use, no recovery VMs created until needed with limitless burst capacity
  • RPOs in seconds and continuous replication of VM block-level changes
  • RTOs in minutes with fully automated recovery or migrations to, and, from Azure
  • Restore files and folders from seconds before corruption, ransomware infection, or deletion
  • No-impact failover testing and reporting to prove recovery in minutes during working hours

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